The start of this journey is to correctly define your buyer persona. Please note the buyer persona is not only the buyer profile. The profile is just one aspect of the persona. The persona ideally needs to have the following insights of the buyer i.e. priority initiative, success factors, perceived barriers, buyer’s journey, and decision criteria.
Once you define your buyer persona, one clearly understands what content needs to be developed to move the buyer along the journey. The buyer journey is not a linear process like a sales funnel. A well-thought-through flow chart needs to be mapped for a new sale, retention, upsell, and cross-sell flows.
Hence mapping this journey and delivering the right content via different channels the buyer uses at the appropriate time requires a “properly configured” and mapped process. This needs to be delivered by a team that has the required process defining capability and experience. This approach also needs to ensure that the marketing and sales teams’ actions are aligned.
Thinqloud works with your marketing team and your digital and marketing agency for their inputs. If the company does have an agency that handles these aspects then the company could work with our marketing division who will help in delivering the agency’s role.
We believe a well-integrated MarCom and MarTech delivery model is key to successful campaigns. On the MarTech side, our role will involve implementation, maintenance, and support of the marketing automation, sales acceleration, and CRM platform. Besides delivering their core benefits these tools will be used to set up, deploy, track and analyze integrated campaigns.
We will work with you or our content creation and advertising team for campaign implementation. Our role will also be to analyze and present the success of past campaigns and use data to make recommendations for improvement. We will also own campaign structuring, performance management, reporting on lead volume and conversion rates by channel to assess and optimize performance and investment.
Thinqloud is a Salesforce® certified consulting partner and our consulting services strength which is our differentiator lies in our “approach” to designing efficient business processes. This is supported by our exposure to diverse business domains, experience in solution architecting, and our platform development track record.
One of our focus areas is “buyer journey management” for products that have medium to long-term consideration cycles. Thinqloud implements appropriate MarCom, MarTech, and SalesTech to deliver a transparent, and automated marketing process to support sales teams’ hunt and farm successfully.
We offer these integrated services to companies (both in B2B and B2C) that have products that have medium to long consideration buying cycles.
This integrated approach enables us to use the best talent available and at the same time gives you a single point of responsibility. The objective is to get all wheels aligned and to move together.