The start of this journey is to define your buyer persona appropriately. Please note the buyer persona is not only the buyer profile. The profile is just one aspect of the persona.
Once you define your buyer persona, a buyer journey can be developed. The buyer journey can no longer be considered to be a linear process like a sales funnel. A well thought through flow chart needs to be mapped and retention adds to the loops.
Hence mapping this journey and delivering the right content via different channels at the appropriate time requires a “properly configured” and mapped process from a team that has the required all-round experience to get this done. This approach also ensures that the marketing and inhouse sales teams’ actions are aligned.
Thinqloud implements appropriate MarCom, MarTech and SalesTech to deliver a transparent, and automated marketing process to support sales teams hunt and farm successfully.
We offer these integrated services to companies (both in B2B and B2C) that have products that have a medium to long consideration buying cycles.
These services are delivered in a transparent manner by our partner network, our service, and technology teams and software products.
This integrated approach enables us to use the best talent available and at the same time gives you a single point of responsibility. The objective is to get all wheels aligned and to move together.