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CRM for Automotive Industry built on Force.com

CategoriesCase Study / Manufacturing

Admin

November 29, 2017

A leading automotive dealership firm wished to extend the functionality of the CRM product by adding the SMS capabilities. Force.com was used as a platform to  build a customized solution in lightning to combine client’s existing SMS product with the dealership product.

Client Information

  • The client is an India based service provider who endeavors to create innovative ideas and solutions within the Enterprise Mobile Communication niche.
  • They  have proven value across various industries: lead nurturing, loyalty programs, emergency alerts, event reminders, flash sales, price alerts, time-sensitive status updates, etc.
  • They are passionate about offering customers a convenient way to reduce costs, increase operational efficiency and provide real-time support  to global customers.

Business Requirement

  • An automotive dealership firm had a Cloud Computing Platform built on Salesforce.
  • The Automotive Dealership System has all the features and functions needed to effectively run the dealerships day to day operations, without the cost,complexity or custom programming  that would be expected.
  • However they wished to extend the functionality of the CRM product by adding  the SMS capabilities.
  • Thus there was a need to prepare an extension package that would combine client’s existing SMS product with the  dealership product.

Solution

  • As a part of  various use case implementation for sales, service and Marketing, a  customized solution was built with the functionalities as :

Admin screen to input all the configurations required for sending the SMS using lightning components.

  • Several processes were configured supporting the following use cases :
    • Back-and-forth communication
    • Sales appointment confirmations
    • Schedule test drive notification
    • Service appointment confirmations
    • Vehicle ready notification
    • Service reminders
    • Sales promotions
  • As per the pre-requisite for installation, a script was developed to create the configuration data.

Key Highlights

  • Metadata driven  architecture.
  • Plug-n-play code was implemented.
  • Lightning components and lightning design systems used.

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Thinqloud was founded with the vision of helping business grow using Salesforce®.

We do this by driving automation and process management using Salesforce® Technology thereby improving and implementing integrated CRM ,Sales and Marketing processes. Our mature team comprises of IT professionals (Technology and DevOps), Business process consultants and Salesforce® enthusiasts.

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