A premium real estate developer needed a scalable & cost-effective campaign management program to efficiently reach and capture the customers. A unified customized campaign management implementation was required to improve sales efficiency and revenue with streamlined lead management
- The client is one of the leaders in the Real Estate Industry of India.
- The client develops residential, commercial and township projects.
- Has recently been awarded as the ‘Real Estate Company of the Year” at the Construction Week India Awards 2015.
- The need for a customized Campaign Implementation to market new and existing projects.
- Increase in lead generation and conversion process/ratio.
- Reports and Dashboard to reflect the correct state of any project and lead stages.
- Our team reviewed the objectives and the requirement for the customization and worked with the client to implement the solution starting from Design to deployment into customer environment.
- The implementation had the following features customized –
- Campaign and Lead Generation
- Lead Conversion
- Capturing the entire Project related information – Projects, Blocks, Flats, Payments, Due Dates, Status of the Project
- Opportunity Management – maintain various stages from negotiation to booked to cancel
- Case Management
- Tailor made implementation.
- Cost Effective – 100% Offshore Leverage.
- On time delivery.