A leader in retail banking needed to streamline service operations to better support customers and adapt to a fast-changing market. Salesforce Cloud solution implementation provided scalability with complete visibility and collaboration across the business.
Client Information
Client is a leader in retail banking. Their retail banking products and services are designed to meet the end-to-end needs of all types of users.
Business Requirement
- Banks need to analyze operations, refocus channels, and rethink old models to better support customers and adapt to a fast-changing market.
- Traditional client/server technology solutions impose huge cost, time, and resource barriers
Solution
- Salesforce was chosen as a cloud solution to be more collaborative, lower costs, add flexibility, and maintain the ability to scale rapidly.
- Salesforce solution provided a complete visibility and collaboration across business, among everyone from tellers to private banking to service operations
- A complete view of customers’ profiles, households, interactions, campaigns, financial accounts, and more, making it truly easy to segment clients for relationship banking services like investments, insurance, and private banking.
- Streamlined Service Operations by leveraging case management, call centre,customer portals, website and easy integration with Social Media.
- Secure and trusted mobile patform
Key Highlights
- Better client engagement
- Easy to use application on a mobile platform
- Increase in productively
- Streamlined the case management process
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