Why Your Enterprise Needs A ChatBot?
November 28, 2017
Chat messenger applications have been around for years. And more than 2.5 billion Internet users have at least one messaging app installed on their smartphone. But now they’ve reached a whole new level as it became a part of our daily activity. This lead to introducing ChatBots for customers by many businesses across various industries. Some of the most popular ChatBots are Instalocate, Hipmunk etc.
Typical customer service ChatBot answers customer’s question based on keywords. Sometimes it can give irrelevant responses. Think of the times when you asked Siri a question and it replied with the wrong answer. Basic ChatBots recognize words but it may not understand the context in which you ask questions.
Now ChatBots have come a long way and are still improving with the help of AI (Artificial Intelligence). AI powered ChatBots have the ability to understand the meaning of words in different combinations and do something for customers. Though it will not completely replace humans in customer support, it can replace part of customer service to handle low-level requests and complaints.
8 Things You Can Do With Chatbots For Your Enterprise
Personal / Virtual Assistant
It may not be affordable for every Enterprise to hire a personal assistant to everyone in the team. In such cases, ChatBots can serve as a Virtual assistant for your team members do some tasks and improve productivity by letting them focus on important tasks. Things ChatBots can do as a personal assistant are:
- Look up emails and appointments for you
- Set alarms and reminders
- Schedule meetings
- Get intelligent Answers from knowledge base
Customer Support
You can make your customer support available to customers 24×7 to handle low-level queries. With the help of Artificial Intelligence (AI) and Natural Language Processing (NLP), it can understand and answer customers’ complex queries to some extent.
Providing In-Depth Product Knowledge
Sometimes customers find it difficult to find the right product or service from huge variety offered by the Enterprise. This can lead to more drop-offs in sales funnel. Enterprise ChatBot solution can help save much time for customers and customer care team and improve sales conversion.
Streamlining Business Processes
With ChatBots, you can streamline your business process and let it take care of dull and repetitive tasks. For example, your ChatBot can give answers to customers’ frequently asked questions, follow up with clients etc.
Reduce Operational Costs
Customer service has always been a crucial part of a business. Chatbots are capable of automating part of your customer service reducing the labor costs by 40%.
Increase Productivity
Chatbots allow you to automate tasks and lets you focus on the tasks which are on priority.
Business Growth
Interacting with your potential customers with ChatBots in real time can help you open up yet another channel to generate more leads.
Customer Experience
Enable customers to access information on-demand. Chatbots lets consumers interact with the brand through the messaging app 24×7 at their convenience.