A leading automotive dealership firm wished to extend the functionality of the CRM product by adding the SMS capabilities. Force.com was used as a platform to build a customized solution in lightning to combine client’s existing SMS product with the dealership product.

Client Information

• The client is an India based service provider who endeavors to create innovative ideas and solutions within the Enterprise Mobile Communication niche.
• They have proven value across various industries: lead nurturing, loyalty programs, emergency alerts, event reminders, flash sales, price alerts, time-sensitive status updates, etc.
• They are passionate about offering customers a convenient way to reduce costs, increase operational efficiency and provide real-time support to global customers.

Business Requirement

• An automotive dealership firm had a Cloud Computing Platform built on Salesforce.
• The Automotive Dealership System has all the features and functions needed to effectively run the dealerships day to day operations, without the cost,complexity or custom programming that would be expected.
• However they wished to extend the functionality of the CRM product by adding the SMS capabilities.
• Thus there was a need to prepare an extension package that would combine client’s existing SMS product with the dealership product.

Solution

• As a part of various use case implementation for sales, service and Marketing, a customized solution was built with the functionalities as : Admin screen to input all the configurations required for sending the SMS using lightning components.

• Several processes were configured supporting the following use cases :

1. Back-and-forth communication
2. Sales appointment confirmations
3. Schedule test drive notification
4. Service appointment confirmations
5. Vehicle ready notification
6. Service reminders
7. Sales promotions

• As per the pre-requisite for installation, a script was developed to create the configuration data.

Key Highlights

• Metadata driven architecture.
• Plug-n-play code was implemented.
• Lightning components and lightning design systems used.